Guide to Writing for Social Media
This guide provides information to help you write more effectively for multiple social media channels, particularly Facebook, Twitter, and mobile phone text messaging. Those interested in using social media for clinical trials awareness or recruitment will find this comprehensive guide useful.
This guide covers the concepts of target audiences, health literacy, plain language and social marketing. It includes chapters on:
- writing for Facebook, Twitter, and texting;
- how to use your web content as source material for social media content;
- hands-on practice in revising social media content;
- a checklist, glossary, and social media writing resources.