The Wednesday AccrualNet Post (8-15-12): "You Oughta Be in Pictures": Use of videos for clinical trial recruitment
Originally posted by: Linda Parreco, AccuralNet Co-Moderator, on the former AccrualNet site on August 15, 2012.
Have you shot any video with your smart phone lately? Or watched an interesting video embedded in your favorite web site? Please don't tell me that you're one of the 609,437 people who watched 'Dog Terrified of Lamb Jerky' on YouTube.
Technology has made it easy for any of us to star in our own movie. And the number of videos about clinical trials on You Tube is evidence of that fact--that would be 10,200! As you might guess, there are videos that explain clinical trial concepts to lay or professional audiences, videos that highlight new research findings, and videos from patients who talk about their experience as a clinical trial participant. Use of video as a tool to improve understanding or change attitudes is documented in the clinical trial literature.
Lately, I've been interested in the use of video as a recruitment tool for a specific clinical trial. I've seen a few videos like this on the web--some from researchers in community or academic settings and others from industry. A local researcher is planning to use video with a new trial and she has a great plan for measuring the effectiveness of the video as a recruitment tool.
Creating a protocol-specific video may be something you've been thinking about as well. Here are some questions that come to mind--those of you who have created video may wish to respond and share your experience with AccrualNet readers.
1. Who is the audience for your video--providers or potential trial participants?
2. Who 'stars' in the video? And does it differ depending on the intended audience?
3. How is the video presented--one person who speaks to the camera? using power points? What is a good length for the video?
4. What IRB issues have you encountered?
5. How did you disseminate the video?
6. Was the video effective? Do you have any idea about the cost/benefit ratio? Would you do it again?
Thanks in advance for adding your questions or comments and sharing your experiences with AccrualNet readers.