Welcome back to Rahlyn Gossen for the 3rd and final installment of our Guest Expert series on 'Designing Patient-Friendly Website for Clinical Trial Recruitment".
Our first two installments of this Guest post focused on the importance of a well-designed clincal trial website and the 5 basic concepts of a developing an effective site, namely:
- cognitive load
- call to action
- trust and credibility
Now we'll focus on some examples and practical resources to help you attend to the five areas previously discussed. The graphic in the first attachment above illustrates the anatomy of a good website. This graphic was initially created as a general guide for digital marketers, but it is very much applicable to patient recruitment websites. If you look closely, you’ll notice examples of the five areas we just discussed. You can see a larger version of this graphic at its source.
Practical Tools & Inspiration
Now that you understand the basic concepts of a patient-friendly clinical trial recruitment website, it’s time for you to apply them to your own website.
To help you do that, I’ve created a checklist organized according to the five major areas we’ve discussed. The checklist (attached above) uses a "sins and wins" format so you can see both good and poor practices for each major area.
With a checklist in hand, you’ll want some visual inspiration for your patient-friendly website. And I have just the place for you to find that inspiration.
In 2013 Eli Lilly sponsored the Clinical Trial Visualization Redesign Challenge. The goal of the challenge was to redesign complex clinical trial documents in a visually appealing and user-friendly manner. Competitors were given clinical trial documents and had to submit images and browser viewable files based on those documents. The challenge resulted in some great designs, all of which are viewable in the challengeform gallery. I’d recommend viewing the submissions of the challenge winners in particular. One of the winners is attached above. And you can do more than view them. Under the challenge terms, all competitors agreed to release their designs into the public domain. So you can reuse these winning designs, including that of the challenge winner shown in the screenshot below.