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Coordinators Share Wisdom at NCI I-SCORE Workshop

Last Updated: Mar 31, 2014
Ellen Richmond's Image

Clinical research coordinators were well-represented on the agenda of the NCI Division of Cancer Prevention’s Investigators’ - Site Coordinators' Opportunity for Research Excellence (I-SCORE) Workshop held on March 20-21 in Rockville, MD. The I-SCORE workshop, held in support of the DCP Consortia for Early Phase Prevention Trials, provides a face-to-face platform for clinical trials staff from across the country. The meeting highlights the Consortia clinical trials from both the scientific and clinical operations perspectives.

Representatives from each of the newly funded consortia shared lessons learned about implementing clinical trials. Needless to say there was a big focus on participant accrual.  With the valuable expertise that the Consortia staff members have developed over the years, they are poised for success in the upcoming chemoprevention trials.  (See below for the Lessons Learned session agenda.)

I-SCORE Lessons Learned Session Agenda

  • Building Interdepartmental Relationships for Pre-Surgical Studies Kristine J. Simon, RN; University of Wisconsin Carbone Comprehensive Cancer Center
  • Building Relationships with Community Providers Valerie Butler, RN, CCRP;  University of Arizona
  • Efficient Site Initiation Visits Esther Akpa, MSN, RN; The University of Texas MD Anderson Cancer Center
  • Participating Organization Site Monitoring Erica Poast, BA, CCRC; Northwestern University
  • CPN Web Site and Intranet Sharon Kaufman, Mayo Clinic in Rochester, MN

DCP also invited Rahlyn Gossen, a nationally-recognized expert in digital marketing for clinical research and former Clinical Research Coordinator, to address “Digital Strategies for Patient Recruitment”. She presented a “digital recruitment funnel” model to guide activities that ultimately increase participant accrual.  She stressed that it’s important to pay attention to all stages of the process which are listed below.  (Visit her website for an extensive and ongoing discussion of the subject.)

Rahlyn's Digital Recruitment Funnel

  • Increasing awareness (traffic needed to disseminate information)
  • Gaining consideration (useful content needed to gain consideration for  conversion and loyalty by user)
  • Optimizing conversion (easy to understand “next steps” on landing page are needed to bring about desired action)
  • Earning loyalty (providing valuable content that becomes  a go-to resource)

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